Brand Strategy & Digital Launch
Project Overview
AEM Movement bridges technology and education by empowering high school students to become energy management consultants. The challenge was to communicate this unique dual value proposition - both as an energy management solution and a youth empowerment initiative.
Website Development Strategy
Clear Value Architecture: Structured the site to immediately address the two key audiences - building owners and educational stakeholders
Blogs and Student Success Stories: Featured Energy Champions' achievements to build credibility
Legislative Compliance: Highlighted how AEM helps meet Clean Buildings Act requirements
Technical Accessibility: Presented complex energy management concepts in clear, approachable terms
Branding Strategy
We positioned AEM Movement at the intersection of sustainability, education, and technology. The brand identity emphasizes both the innovative energy management system (achieving 20-40% cost savings for commercial buildings) and the student empowerment aspect through the Energy Champions program.
